Descubre cómo se prepara la comida en publicidad

¿Te has fijado en lo que se parece la hamburguesa de tu plato con la del anuncio de televisión? ¿Poco, verdad? Y el helado, ¿a que no parece tan irresistible como en los carteles de la heladería?

Todo esto ocurre gracias a una serie de profesionales, los estilistas de alimentos. Su trabajo es preparar un plato para una sesión de fotos. No para que nos lo comamos en la mesa, si no para comerlo con los ojos.

Esas diferencias creadas entre la expectativa y la realidad nos las muestra el diseñador Minhky Le, que ha creado una serie de vídeos titulados “Real food, but not really”.

Tres casos en los que podemos ver el trabajo que realizan los estilistas de comida para conseguir que los alimentos tengan ese aspecto tan apetitoso en publicidad, con técnicas como rellenar los huecos con algodón o utilizar cubitos de hielo falsos.

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